My socks will be arriving in Calgary today! It has been just over one year since we shook hands with my business partner W. Brett Wilson on the set of Dragons' Den. To me it has been a long busy year. A year of due diligence, research, sourcing, sizing, designing, legalities, excitement. This week finally comes the pay off.
I received my samples last week so needed to get doing the photography for the new website store, brochures, ads. etc. I thought it best to get some shots of my own kids with my socks. To show age ranges and styles and because I think my kids are great models. The next day I was shooting the product in age categories with a number of volunteer models so for this shot I had a vision of the busy parent making it to activities and even if the day was frazzled the kids would have matching socks. This was not too far from the truth this day. This is what they were all really wearing. It was a Monday and the three boys have ball, Olivia has violin and Pat was out of town for a meeting.
Pat and I are very excited to head to Calgary for meetings with my amazing Sales Rep Karen who has worked so hard and been so supportive for over a year. We are also taping a Dragons' Den update at E Children and then attending Brett Wilsons' Annual Garden Party. Should be a crazy fun week.
The "Family" of Snappy Socks TM. On my actual family! There will be 8 styles available in 4 sets. Jungle- Frog and Monkey socks. Retro- Green and Gold (as seen here on the outsides) Solids and Stripes- Available in Pink and Brown.
So what is the going rate for sock models these days? One round of Mini Golf. The ballerina is also a pro golfer.
She doesn't stay still too long but at least the socks are in focus!
Showing everyone how it's done.
The littlest and the biggest.
The Retro collection can be a Mommy/Baby gift. Great for Moms that already have too many things to keep together.
Mr. Independent putting on his own socks.
This week the socks will start making their way out to retailers across Canada. There are stores right from B.C. to New Brunswick, up to the NWT and the Yukon. Even one order has made its way to Japan. Here are a list of all the retailers.