Monday, June 20, 2011

The Socks are Finally Here!!!

My socks will be arriving in Calgary today!  It has been just over one year since we shook hands with my business partner W. Brett Wilson on the set of Dragons' Den.  To me it has been a long busy year.  A year of due diligence, research, sourcing, sizing, designing, legalities, excitement. This week finally comes the pay off.

I received my samples last week so needed to get doing the photography for the new website store, brochures, ads. etc.  I thought it best to get some shots of my own kids with my socks.  To show age ranges and styles and because I think my kids are great models.  The next day I was shooting the product in age categories with a number of volunteer models so for this shot I had a vision of the busy parent making it to activities and even if the day was frazzled the kids would have matching socks.  This was not too far from the truth this day.  This is what they were all really wearing.  It was a Monday and the three boys have ball, Olivia has violin and Pat was out of town for a meeting.  

Pat and I are very excited to head to Calgary for meetings with my amazing Sales Rep Karen who has worked so hard and been so supportive for over a year.  We are also taping a Dragons' Den update at E Children and then attending Brett Wilsons' Annual Garden Party.  Should be a crazy fun week.  

 The older ones were more reluctant models but they humoured me. Ellie doesn't stop talking about going dancing next year.  We just have to get on board the "Potty Train"
The "Family" of Snappy Socks TM.  On my actual family!  There will be 8 styles available in 4 sets.  Jungle- Frog and Monkey socks.  Retro- Green and Gold (as seen here on the outsides)  Solids and Stripes- Available in Pink and Brown.  
 The sizes are 0-9 months 9-18 months 1-3yrs 4-6yrs 7-9 yrs and 10+ which are the size of a larger ladies sock.  When I get to the store I can never rember my kids sizes so I wanted to make it easier.  I also sometimes forget their birthdays when registering them for activities!

So what is the going rate for sock models these days?  One round of Mini Golf.  The ballerina is also a pro golfer.  

She doesn't stay still too long but at least the socks are in focus!

Showing everyone how it's done.  

The littlest and the biggest.  
 The next day I had about 30 kids from 0-10yrs come in to the studio to model for me.  They all did so great.  Here are a few of the shots.

The Retro collection can be a Mommy/Baby gift.  Great for Moms that already have too many things to keep together.  
Mr. Independent putting on his own socks.


 This week the socks will start making their way out to retailers across Canada.  There are stores right from B.C. to New Brunswick, up to the NWT and the Yukon.  Even one order has made its way to Japan.  Here are a list of all the retailers.

British Columbia

1409 Comercial Drive
Vancouver BC V5L 3X8 604-255-0508

Moms toBe the Baby Store
#1 10200 - 8th Street
Fern Hansen
Dawson Creek BC 1-250-719-0574


E Children Calgary
130-71st Avenue SE Calgary

Sproutz Kids Inc.
36-37th St. SW Calgary AB T3E 3B3

Great Things In Store
Cochrane AB

Baby Bear Infant & Toddler
603-21 Avenue Cold Lake AB

E Children Edmonton
10424 169 St. Edmonton AB

Bosom Babies
12413 Stony Plain Rd

Edmonton AB

Birth Source
5024 106 Ave Edmonton AB


Grow With Us
5103-35 Mackenzie Way
Airdrie AB

Good To Grow
8614 70 Avenue Grand Prairie


Swift Current SK

Stedmans V&S
Box 100 116 Washington Street
Davidson SK 



#18-2105 8th street east
saskatoon, sk, S7H 0T8
(306) 477-8235

Hello Baby
2555 Quance Street East
Regina SK


The 5 Fifty 5 Shop
110 Elm Street Toronto ON
Sick Kids Hospital

Sweet Pea
Hanover Ontario
Krista LeSauvage

Little Bo-Tique
Tilbury Ontario
Leanne Jack

New Brunswick

Stylin Mama
1 Market Place St John NB
Jenny Scott


Angelina's Toy Box
17 Moonstone Lane Whitehorse YK


North West Territories

Barrenland Jewellry
Center Square Mall YellowknifeNT 

Strawberry Satay

1 comment:

Mikey said...

Congrats on the sock arrival! Looking forward to more of your posts about the business and how things grow.