The Mid West Buy Mart was our very first trade show. After a year of designing socks, testing, planning, web design, photoshoots and waiting we were finally having a chance to meet with retailers and get feedback and orders.
Since we were new to the show we didn't have many appointments but we did have a secret weapon. As buyers were walking by from one appointment to the next we offered them a sock cookie! Like everything about the booth the cookies too were a corroboration. I put a call out on facebook for a sock cookie cutter and by the next morning Sheena dropped one off in my mailbox. I went to Schimmels bakery and they were great. They did a sugar cookie and then a buttercream icing and topped it off with edible paper that replicated our 8 sock styles!